Lladró or Nao: how to tell them apart and what they are worth
Same origin, different price. Here is how to read the base of your figurine and what makes it valuable — and you can value it free by uploading a photo.
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What is Nao
Nao is a brand created by Lladró itself in the late 1960s, with figurines in a similar style at a lower price. That is why so many homes have figures that «look like Lladró» but carry a different name. It is not a fake — it is a different line.
How to tell them apart
The mark on the base is the most reliable sign: Lladró shows its name and the flower logo; Nao has its own name and logo. Photograph the base close up.
The finish. Lladró figures usually have more detail in hands, faces and flowers, and a wider range of glazes.
The numbers. Many pieces carry an impressed or printed model number; it identifies the reference and whether it is still made or retired.
Which figurines are worth most
In general Lladró sells above Nao. Within Lladró, limited and numbered editions, retired models, large and complex pieces and special finishes are worth most. Condition rules: a broken finger or a missing flower lowers the price sharply.
Beware of look-alikes
Other factories made figures in a similar style with marks designed to look alike. If the base is blurred, scratched or the mark does not match the quality of the piece, ask an expert before you sell or buy.
Guides
- Identify porcelain marks from a photo
- Which antique china is worth money
- Silver hallmarks explained
- Where to sell antiques in the UK
- Valuing inherited items
Frequently asked questions
Is Nao a fake Lladró?
No. Nao is a brand of the Lladró company itself, with more affordable figurines.
How much is my Lladró figurine worth?
It depends on the model, whether it is retired, the size and the condition. Upload photos of the figure and the base and we will give you a price range.
Where do I sell Lladró?
On eBay or Catawiki, or through an auction house for the most valuable pieces. See the guide.