Guides for galleries and collectors
How to price artwork, market a gallery, sell art online and talk to collectors about value — practical guides from Art Index.
How to set the price of a painting: size, medium, sales history, auction results and demand. A step-by-step method for galleries and artists.
Art gallery marketing: 12 ways to reach collectorsMarketing for contemporary art galleries: website and SEO, fairs, social media, newsletters, partnerships and artist data. Twelve tactics that work.
How to sell art online: platforms, website and social mediaHow galleries and artists sell art online: your own website, marketplaces and aggregators, online auctions and social media. What works and what it costs.
Art market data: what to show a collectorAuction results, price trends, public interest, media and museum recognition: which data helps sell art and how to gather it.
Building an artist's secondary market and auction presenceWhen an artist is ready for auction, how to prepare the lot, the risk of a failed sale and how the secondary market affects gallery prices.
Investing in contemporary art: how to choose an artistWhat to look at when buying contemporary art as an investment: sales history, interest, museums, liquidity and risks. A collector's checklist.
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